The Distance Of Promotion

There's often talk around the blogosphere on how much promotion is enough or too much, how writers should be spending their time writing and leaving the promotion to someone more qualified, and there's even more talk without a lot of figures about the need to have an author blog in the first place.

Like many of the writers in my neck of the sphere, my blog isn't much of a promotional tool other than encouraging some brand recognition of my name. Its main purpose is to help me connect with like-minded writers and learn about the publishing industry. Maybe along the way, people who read my stories will ask me to contribute to anthologies or other projects, and that can only lead to more reasons to write.

Thing is, if I ever get to a point where I have a few novels behind me and I'm starting to see Steven King, Michael Connolly or even John Connolly sized sales numbers, I doubt that I would keep this blog in the same format.

Unless I'm out there providing a service like J. A. Konrath or Sarah Weinman, the only reason for maintaining a blog like this would be to provide a connection for my readers. The personal side of my internet presence would shift over to community forums and email. With large numbers of readers, I think a forum would be a better fit, kitted out with an 'ask the author' section. Main news would be shifted to the front page of the author website (okay, enough fantasising already). Part of the reason for a change like this would be privacy and security related (I'm just so tired of all these nymphomaniac stalkers), but the other reason would have more to do with image.

And professionalism.

I desperately hope I don't offend any of my fellow bloggers with this comment, but I don't see it as extremely professional for a big name author to be detailing personal issues in a public forum, unless it happens to relate to their status as an author.

Different methods work for different authors. Michael Connelly has his forum as does Mark Billingham and Steven King. All of these authors are blogless. Janet Evanovich has her own questions and answers page, and as far as I can tell, maintains her entire website herself. Tess Gerritsen is one author who I think gets the balance just right. She blogs enough to stay in touch with her fans, gets out there and promotes, but is always aware of the writing.

I find the idea of a reclusive and enigmatic author rather appealing: it lends an air of mystery to their work and lets them stand on that work alone. I recognise their name because it's already plastered all over their book, and when they bring a new novel out I have a good idea of what it will be like, based on their previous work.

All that being said, the flipside is that I've found more than a handful of authors through their blogs, looked into their work, and decided I want to read more.

I love the crime and writing blogging community. Without it, I wouldn't be tackling a writing career with anywhere near the dedication I have now. I'd still be floundering on my own, probably turning up to writer's groups composed of fellow flounderers, and learning the ropes through an unnecessary amount of trial and error.

But if I make it big, you'll probably see me keeping just a little distance.